Robbie Postma and Robert Harrison's wild food portraits

J. Walter Thompson Amsterdam reportedly has a pretty top-notch cafeteria. And now the agency is taking its passion for food to a somewhat disquieting new level.

Robbie Postma, the agency’s chef (yes, they have a chef), and Robert Harrison, a visual designer who loves photography, just completed a project called MENU, in which they sourced ingredients for a meal. And then they served the food in one of the most creative ways they could imagine—on Postma’s face.

Harrison photographed the results, and the edgy, somewhat disturbing photos will be featured at the professional photography event SHOOT Amsterdam on April 3.

The unbranded passion project “takes the viewer back to the origin of a menu,” JWT says. “Through visual imagination and culinary flair, they evoke every step of a fine dining experience, but rather than focusing on the final, finessed dishes, MENU makes the raw, unprocessed ingredients the heroes. Served on the closest place you can get to a chef’s mind: on his face.”

Every single piece of food was added by hand, without any digital trickery. “MENU is hand-crafted. Just like the best food,” JWT says. The project took a year to complete, “and each image is the result of a lengthy process of research, testing of materials, preparation, art direction, planning and of course experimenting—with most shots taking sometimes up to nine hours to prepare,” the agency adds.

Check out the photos below, along with descriptions of the ingredients.

Vegetables

Playing with different shapes and colors.
Ingredients: Varieties of carrots, radish and courgette.

1_JWT_Menu_Vegetables

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

 

Seafood

Serving just enough to keep the guest gasping for more.
Ingredients: Octopus ink, lobster, mussels, mackerel skin, octopus suckles, sea urchin, razor clams

2_JWT_Menu_Seafood

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Wine

Carefully pairing the food with the right drink to create an explosion of taste.
Ingredients: Glass & red wine

3_JWT_Menu_Wine

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Meat

Using different cooking techniques
Ingredients: Charcoal, smoke, aged prime rib

4_JWT_Menu_Meat

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Spices

Combining flavors but keeping them identifiable
Ingredients: Vanilla, rock salt, star anise, coriander seeds, nutmeg, mace, white pepper, red peppers, cardamom, cinnamon, curry powder

5_JWT_Menu_Spices

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Starch

Paying attention to detail and balance.
Ingredients: Black rice, white rice, yellow peas, Borlotti beans, quinoa, wheat

6_JWT_Menu_Starch

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Sweets

Building up to a climax.
Ingredients: White chocolate, dark chocolate, raspberries

7_JWT_Menu_Sweets

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

Coffee

Using one single ingredient in different variations.
Ingredient: Coffee beans

8_JWT_Menu_Coffee

(© Robbie Postma i Robert Harrison / www.postma-harrison.com)

 

Here’s a video about the project:

 

CREDITS
Concept and art direction – Robert Harrison and Robbie Postma
Production – Robert Harrison and Robbie Postma
Photography – Robert Harrison
Lightning – Robert Harrison and Nick Kroone
Makeup – Robert Harrison and Robbie Postma
PR Director Jessica Hartley
Copy – Robbie Postma and Nick Bruckman
Video – Tim Arnold
Sound – Studio Alfred Klaassen
PR assistance – Quincy van Kampen, Sacha Sernets
Help on set – Nick Kroone, Axel Eerbeek, Danielle Pandt, Habib Rahmani, Randell Thomas,
Studio facility – J. Walter Thompson Amsterdam
Underwater gear – Onderwaterhuis.nl, Ronald Mica, Elisah Boektje
Swiming pool facility – van Tongeren Family
Extra kitchen facility – Cafe Modern Amsterdam
Coffee beans supply – Jeroen Brugman (Smit & Dorlas koffiebranders)
Agency: J. Walter Thompson Amsterdam

www.adweek.com